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WhatsApp ads to appear in app from 2020
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app's 'Statuses'.
The announcement came at Facebook's annual Facebook Marketing Summit in the Netherlands, with slides showing how ads will look within the app photographed by attendee and head of media at Be Connect digital marketing agency, Olivier Ponteville.
WhatsApp ads coming in 2020: Here’s how they will look
Social media networking giant confirms that chat experience will soon change
WHATSAPP: ADVERTS COMING TO MESSAGING APP NEXT YEAR, FACEBOOK REVEALS
Images of what WhatsApp ads will look like show them taking up the entire screen of a smartphone.
WhatsApp will be introducing adverts to its messaging app next year, Facebook has confirmed.
The technology giant, which acquired WhatsApp in 2014 for $19 billion, revealed the update at its annual Facebook Marketing Summit in the Netherlands.
Conference attendee Olvier Ponteville shared photos of the presentation on Twitter, together with details about how ads will appear within WhatsApp Statuses – a feature similar to Instagram Stories.
The WhatsApp ads appear to take up the entire screen of a smartphone and allow users to find out more information about the advertiser by swiping up, though not all users will welcome this feature.
When WhatsApp first launched its creators promised it would not sell its users' data or put ads on the platform. Instead, it charged a yearly fee of 99 cents in order to generate revenue and cover the costs of hosting the chats of millions of users.
WhatsApp experienced huge growth following the Facebook takeover and now boasts more than 1.5 billion users from around 180 countries, however it has since softened its stance on adverts.
WhatsApp co-founders Jan Koum and Brian Acton have both left the messaging app in recent years and have been critical of Facebook's attempts to monetise the app.
WhatsApp Ads: अब व्हाट्सएप पर भी नजर आएगा विज्ञापन, खराब हो सकता है चैटिंग का मजा : व्हाट्सएप पर जल्द ही एड दिखने शुरू हो सकते हैं। रिपोर्ट्स में दावा किया गया है कि व्हाट्सएप स्टेट्स फीचर में ऐड नजर आने लगेंगे। जानिए क्या है पूरा मामला।
WhatsApp users will start seeing in-app ads within ‘Status’ feature from 2020
Whatsapp Ads Are Coming, And This Will Change Your Chats Forever: This Is How They Will Appear On Your ‘Status’
However this scenario is soon going to change, with the Facebook owned company recently announcing that it is planning to launch ads on Whatsapp in order to monetize it.
After months of speculation, Facebook has finally confirmed it for the first time and has announced the in-app ads will be launched by 2020.
Advertisements to Appear in the Whatsapp Status Stories
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